Heinz, in Ireland, has partnered with four well-known Irish artists from each province on some beautiful limited-edition designs of their new eco-friendly packaging, which will remove 30 tonnes of plastic from Irish supermarkets.
The exclusive designs are available on Heinz Beanz multipacks from heinztohome.ie now and all proceeds will go to their charity partner Barnardos!
The four artists: Fatti Burke; Linda Fahrlin; Jacky Sheridan, and Fuchsia Macaree each represent an Irish province – Munster, Connacht, Ulster and Leinster respectively.
With magical beanstalks, cute smiling beans, a homage to the country’s much-loved ‘Cowboy Supper’, and beautiful illustrations of Ireland’s landscape, the limited-edition designs are sure to be a hit with loverz of Heinz Beanz.
The beautiful limited-edition designs celebrate Heinz’s move to replace the traditional plastic shrink wrap packaging with the new Eco-Friendly Sleeve Multipack across all its Beanz, Soups and Pasta multipacks in Tesco.
Each of the four designs also reveal quirky stats about baked bean consumption in that province. For example, did you know that over 50,000 people from Leinster have put baked beans in a smoothie?!
100% of proceeds from each €4 multipack will go towards Heinz Ireland’s official charity partner, Barnardos Ireland, helping them to transform the lives of vulnerable children who are affected by adverse childhood experiences.
Elaine McCague, Senior Commercial & Marketing Manager, Heinz Ireland said:
“Our new Eco-Friendly Sleeve uses no glue, the paperboard is fully recyclable and comes from sustainably managed forests. Best of all, rolling it out will result in the removal of 30 tonnes of plastic from Ireland’s supermarket shelves every year. It comes as part of Heinz’s global pledge to aim to make 100% of our packaging recyclable, reusable or compostable by 2025.
“The artists were given free reign and creative freedom to bring the iconic Heinz Beanz colours and iconography to life in a way that remained true to them, and the results are absolutely outstanding. It confirms what we already know; there is a huge wealth of talent in Ireland, and we’re so proud to be showcasing that on our new Eco-Friendly Sleeve."
“Barnardos is delighted to see this exciting and creative campaign launch across Ireland, with all proceeds from the Heinz new eco-friendly multipack sleeve directly supporting our services. Barnardos sees the extreme challenges facing vulnerable children and families all the time, and even more so at Christmastime. We encourage everyone to pop onto Heinztohome.ie to purchase the new Heinz eco-friendly multi pack so that you can help us to continue to be there for those in need over the weeks and months to come.”
The limited-edition multipacks are on sale via www.heinztohome.ie now, with the standard Eco-Friendly Sleeves being rolled out across all Heinz multipacks in stores during November.