Throughout the month, retailers across Ireland, big and small, as well as farmers markets and farm shops, restaurants and gastro pubs will host events and tastings, inviting consumers to try a huge variety of styles from the 50 farmhouse cheesemakers in Ireland. Over the month of October, the Discover Farmhouse Cheese campaign aims to boost the trial of farmhouse cheese and get more Irish consumers to taste and discover the huge variety of cheese available on the Irish market.
Speaking about October Month of Farmhouse Cheese, Eimear O'Donnell, Consumer Dairy Sector Manager, Bord Bia said: “Last year was the first year of October Month of Farmhouse Cheese and it was a great success, with events taking place throughout the country. This October, we will have almost 200 events for consumers to choose from and we are really excited about making this year even bigger and better."
"From our recent survey into our cheese-eating habits, we found we are still quite conservative with our choice of cheese. All the activity and sampling around October Month of Cheese gives consumers a great opportunity to find a new variety that they love. Farmhouse cheeses are truly one of the most bespoke, hand-made foods in the entire world!”
Discover Farmhouse Cheese also
organise a number of free farm visits – allowing the public to go meet
the maker, see the farm where it is produced and learn the story behind the
cheese. Visit one of the farms and experience cheese-making first-hand, from
the individual milk and dairy herds, the small batches and commitment to taste
and quality, the maturing and dedication to making some of the finest artisan
products.
Discover Farmhouse Cheese is an
EU co-financed information and promotional campaign. It is part of a three
country, three year campaign in which Ireland, the Netherlands, and Germany are
working to increase the consumption of farmhouse cheese with consumers in those
markets.
Farm visits are free to attend but you must book your place online.
For more information on events and sampling during October Month of Farmhouse Cheese, farm visits and farmhouse cheese, visit www.discoverfarmhousecheese.ie, check out Facebook for details www.facebook.com/discoverfarmhousecheese or follow them on Twitter on @Cheese_IE.
Zack
